International Lingerie Brand Notes Positive Response in Hannover
October 16, 2014 - VAN NUYS, CA - Baci Lingerie is happy to report a successful showing
at eroFame last week in Hannover, Germany. Taking place at the Hanover Fair and Expo
Playgrounds from October 8- 10, eroFame is the essential international B2B trade show for all
that is erotic and sensual. Baci’s Sales Director Helle Panzieri says, “Though it was the last stop on
Baci’s2014 trade show tour, eroFame in Hannover was one of the most productive.
We enjoyed great movement inplanning marketing and promotional strategies with our current partners,
in addition to forging exciting new connections for upcoming partnerships, strengthening our international
presence and reach around the world.”
Baci Lingerie kicked off 2014’s busy trade show tour with the Spring International Lingerie Show
(ILS) in Las Vega back in March, quickly moving on to the Erotic Trade Only (ETO) Show in the UK,
the ANME Founders Show in Los Angeles, CurveNY in New York City, CurveLV in Las Vegas, the Fall
ILS in Las Vegas and finally, eroFame in Hannover, Germany.
“The inclusion of sales planograms in the design and layout of our show booth made a real impact
at eroFame,” Panzieri continues. “These visual merchandising tools brought to life the vision of
Baci Lingerie as a fixture in a retail setting, and that experience will fortify our approach in exhibitions to
come.”
Baci Lingerie owner Frank Koretsky notes “We all had an absolute blast at Oktoberfest and were able
to get to know our new and old friends even better in a relaxed atmosphere. eroFame was the perfect
conclusion to 2014’s aggressive trade show tour, and we bask in the afterglow of an extremely successful
showing in Hannover.”
For more information about becoming an exclusive Baci Lingerie trade partner for your region,
please contact Helle Panzieri viahelle@baci.com or 818-783-6300. For general inquires about Baci Lingerie,
please email info@baci.com.
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